巅峰旗帜免费助力2008北京奥运会“10万奥衫指路地图换礼物”
Top Flag’s Voluenteer Support to 2008 Beijing
Olympic Shirts, Giving Directions, Exchanging Gifts”
----Offering 10 Thousand Free T-Shirts and Whole Range PR Service, Over 100,000 participants
项目概述Project Description:
中国人百年奥运梦想在2008年8月成真。世界各地的政要名人和普通游客纷沓而至，为了让外国朋友更好的认识了解北京、中国，学习中国的汉语，北京青年报携手北京奥组委、可口可乐、阿迪达斯推出“10万免费奥衫”活动。
Chinese people’s Olympic dream of nearly a century old, finally came true in August, 2008. Politicians, celebrities, as well as ordinary visitors from all over the world gathered in Beijing Beijing , China
巅峰旗帜国际传播集团在得知本次活动需要T恤赞助后，通过集团旗下“T-SHIRT FASHION定制T恤店”在一个星期内调集所有人力、物力、财力设计、制作近万件“免费奥衫”，巅峰旗帜公关公司也加入到本次活动中来免费提供全程公关传播支持。
上到区长下到聋哑百姓，从企业到媒体，从孙俪邓超到前篮球运动员马建，从世界羽毛球冠军龚睿娜、围棋大师刘晓光到演员刘斌和何冰、歌手田震和付笛声夫妇，从赵普春妮到京城媒体记者，从留学生到留学客，从志愿者站到旅游景点，从写字楼到奥运场馆，从繁华街道到普通社区，近10万人穿上一件由艺术家和社会名人手绘的地图“奥衫”，在不用语言交流的情况下，为初次来京的外国朋友指路，展现中国人的热情好客，“指路奥衫”成为奥运会期间京城一道独特的风景线，受到中央政府、媒体各界、企事单位、普通百姓、外国友人、国际政客、运动员、国外媒体等各行各业的大力赞赏；包括中央台、新华社、人民日报、环球时报、北京台、国际广播电台、国际三大社、北青报、京报集团下各大媒体、南都、大河报、新民晚报、钱江晚报、扬子晚报、华商报、燕赵晚报、新浪网、搜狐网、MSN网、中新网、凤凰卫视、香港大公报、联合早报、中国时报、纽约时报、德国镜报、英国卫报、法国欧洲时报、BBC、CNN等近百家国内外媒体大篇幅报道，将中国北京和中国人民的友好热情与良好形象推广到了全世界。
From wardens to deaf-blind people, from enterprises to media, from Sun Li, Deng Chao to former basketball player Ma Jian, from Badminton world champion Gong Ruina, and Chess master Liu Xiaoguang to actor Liu Bin, He Bin, singer Tian Zhen and Fu Disheng couple, from Zhao Pu, Chunni to journalists in Beijing, from foreign students to foreign guests, from volunteer stations to tourist sites, from office buildings to Olympic stadiums, from busy streets to ordinary communities, over 100,000 people dressed in the same Olympic shirt hand printed by artists and celebrities, unfurling Chinese people’s passion and hospitality by showing direction to foreign friends and so forth, without even language communication. “Olympic Shirt Direction Guider” made up unique scenery from the city, warm praises came from central government, multi-media, business units and institutions, ordinary citizens, foreign friends, political leaders abroad, athletes and foreign media; massive media coverage from CCTV, Xinhua News Agency, People’s Daily, Global Times, BTV, CRI, Top 3 Agencies, Beijing Youth, JB News Media, Southern City Daily, Big River, Xinmin Evening, Qian River Evening, Yangzi Evening, Chinese Merchants, Yanzhao Evening, Sina.com, Sohu.com, MSN.com, Chinanews.com, Phoenix TV, Takungpao, Lianhe Zaobao, China Times, New York Times, Mirror of Germany, Guardian of Britain, Europe Times of France, BBC, CNN and so on, all jointly promoted Beijing and Chinese people’s friendly, hospitable image to the world.
